Branding With Twitter

Twitter Promotion

It seems that everywhere you go these days people are talking about Twitter. It’s in the news, sports, entertainment industry, friends and family are staying connected, and many businesses are using it to help manage their brand name. While there are a lot of businesses on Twitter, not all of them use it correctly and even more businesses do not use it at all.

Twitter is a fantastic way for companies to have real word connections and relationships with their customers. It is also a powerful tool for managing your company’s public relations.

Penn State’s College of Information Sciences and Technology reports that 20% of Twitter updates are either requests for product info, or responses to these requests. That means that 1 in 5 tweets are brand related!

Something that may seem as harmless as a few disgruntled customers leaving negative tweets can potentially do great harm to a brand. The danger of negative tweets is that they can spread like wildfire. Once other readers read the complaints, they may end up retweeting the complaining and adding their own complaints. Next thing you know these complaints have gone viral. If a company has no one monitoring their brand name on Twitter, they are at a great risk of being slammed without anyone defending them or setting the record straight.

On the other hand, happy customers that have become fans can leave positive tweets. This is the free publicity at its best. People believe word of mouth praise more than they would trust an advertisement. Like negative tweets, positive tweets can also go viral and quickly spread across the Web.

If your company is not yet on Twitter, it’s time to sign up. It can really help to support your brand name. You can use it to promote your newest blog post. It gives you the power for real time customer support. And on top of that, it is a free platform with a huge audience.

If you have decided that it is time you take Twitter more seriously, I can help you. I can have my team of graphic designers make you a customized background image we can optimize your page and account. We can advise you on how to properly manage the twitter buzz about your brand and we can teach you on how to attract a big following.