How To Choose The Top Keywords For Your Website
When building a new website, or revamping an existing website, choosing the right keywords for targeted traffic is of utmost importance. Coming up with a list of keywords is fairly easy thanks to free tools like Google Adwords Keyword Tool.
When designing your sitemap and identifying your keywords, it is important to determine which keywords best describe your products and services and how likely are those keywords to bring in a prospect who would be interested in your products and services.
I like to put all of the keywords into a spreadsheet that I export from the Google Keyword tool. From there I can see the amount of search traffic. I will often put the highest traffic, most competitive keywords on the back burner and target some of the lower hanging fruit, also known as long-tail keywords. An example of a general keyword and a long tail keyword is the difference between the keywords of “Plasma TV” and “42 inch Panasonic Plasma TV.”
One keyword is massively competitive, and the other is not too completive but highly focused. Someone searching for “42 inch Panasonic plasma TV” knows what they are looking for and are much more likely to turn into a customer.
Essentially, once you come up with a large list of keywords, you want to examine the amount of potential traffic, the level of competition, and how likely that keyword is to lead to more business.
My favorite way to determine how competitive a keyword would be to start a search query for a keyword with allintitle:. For example, I would do a Google search for allintitle:plasma tv. This will tell me how many other websites use the words “plasma tv” in their title tag. The more website that use it, the more competitive the keyword will be.
Finding that balance is the key. I will often use the more general and competitive keywords on the home page and then categorically break down the longer tail keywords into subpages.
Give it a try. The more organized you are with matching up carefully selected keywords to a sitemap the more likely you are to grow your business.